Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency

Running social media marketing solo can feel overwhelming without an agency budget. This workbook gives you a ready-to-use library of AI prompts for everything from content creation to platform-specific growth strategies. You’ll get the tools to handle it all yourself, step by step.

Key Takeaways:

  • Unlock AI-powered prompts that replace agencies, covering Instagram growth, TikTok virals, and LinkedIn B2B strategies for platform-specific social media success.
  • Master content creation with ready prompt templates for captions, hashtags, visuals, reels, stories, and carousels to streamline your workflows.
  • Boost engagement and campaign planning using customer personas, DM automation, full blueprints, and analytics prompts for targeted, optimized results.
  • Why AI Replaces Agencies

    Agencies charge premium rates for what AI does instantly: ideation, drafting, optimization, and A/B testing across platforms. Tools like ChatGPT and Claude handle these tasks with generative AI speed. Businesses save time and money by using AI prompts from a prompt library.

    Consider real pricing: a typical agency costs $5K per month for social media management. In contrast, ChatGPT Plus runs at $20 per month. This gap lets small teams access agency-level content creation without breaking the bank.

    AI excels in five key agency tasks like marketing. It provides 24/7 content generation versus limited 9-5 agency hours. Use prompts for social media posts, email marketing, and ad copy that run anytime.

    • 24/7 content generation: AI creates LinkedIn posts or Instagram captions instantly, unlike agencies tied to business hours.
    • Idea brainstorming: Generate dozens of campaign ideas in seconds for social media marketing or PPC campaigns.
    • SEO optimization: AI refines meta description and blog posts with keyword research built into prompts.
    • A/B testing: Produce multiple subject lines or ad variants for Facebook ads and Google Ads to boost CTR.
    • Analytics insights: Analyze NPS feedback or performance data to refine marketing funnels faster than manual reviews.

    Copy this prompt examples to generate your first LinkedIn posts in 60 seconds: “Write a engaging LinkedIn post for a B2B SaaS tool promoting productivity tool features. Include a hook, 3 benefits, and CTA. Content optimization for 200 words.” Paste it into ChatGPT for instant results. This productivity tool streamlines your content calendar.

    Workbook Structure & Usage

    This workbook delivers 100+ battle-tested prompts organized by platform and use case, ready for ChatGPT, Claude, or EverWorker. Prompts cover social media marketing essentials like content creation, SEO, and advertising. You get a structured prompt library to streamline workflows.

    Follow these numbered setup steps for quick results. First, choose your AI tool. Second, copy-paste prompts directly.

    1. Choose your AI tool like ChatGPT, Claude, or EverWorker based on your needs.
    2. Copy-paste the prompt templates into the tool’s interface.
    3. Customize with [BRACKETS], such as [your brand name] or [target audience].
    4. Track results in the provided template for performance analysis.

    Apply prompt engineering best practices for optimal output. Use the ‘role + task + format + examples’ structure in every prompt. This ensures precise responses for tasks like LinkedIn posts or Google ads copy.

    For example, start with “Act as a social media expert” (role), then “Create 5 Instagram captions” (task), specify “in bullet points” (format), and add “like [this example]” (examples). Test variations to refine content optimization. Track metrics like engagement in your template to build better campaigns.

    Platform-Specific Prompt Libraries

    One-size-fits-all content fails. Use these platform-optimized prompt libraries to speak each algorithm’s language. Tailor your AI prompts for Instagram’s aspiration, TikTok’s entertainment, and LinkedIn’s authority.

    Instagram thrives on visual dreams and lifestyle vibes. TikTok demands quick laughs or shocks to hook viewers fast. LinkedIn builds trust through expert insights and solutions.

    These prompt templates integrate prompt engineering best practices. They boost content creation for social media marketing workflows. For an extensive analysis of this trend, our [ comprehensive Social Media Strategy Template Prompt](https://marketingcareerinsights.com/the-social-media-strategy-template-prompt-creating-platform-specific-guides/) examines platform-specific guides in depth. Copy, customize, and generate posts that drive engagement.

    Focus on customer personas and platform goals. Combine with analytics for ongoing performance analysis. This approach turns generative ai into your daily productivity tool.

    Instagram Growth Prompts

    Instagram rewards authenticity + consistency. These prompts generate scroll-stopping content that algorithms love. Use 12-15 targeted hashtags max and question hooks to spark comments.

    Start with feed post captions for aspirational storytelling. They pair visuals with emotional pulls. Add CTAs to guide user actions.

    • Write an Instagram caption for [product] targeting [persona] with 3 emojis, CTA, and 8 hashtags.
    • Create a motivational feed caption for [fitness coach] audience using a question hook, 2 emojis, and 12 niche hashtags.
    • Generate an Instagram post caption for [beauty brand] highlighting user transformation, with benefit bullet, CTA, and 10 hashtags.
    • Draft a carousel caption for [travel agency] targeting millennials, include storytelling arc, question, and 13 hashtags.
    • Produce a promotional caption for [coffee shop] event with urgency CTA, 3 emojis, and 14 local hashtags.

    Shift to Reel hooks for dynamic video content. Keep them punchy to retain viewers.

    • Craft a 5-second Reel hook for [niche] with problem tease and cliffhanger.
    • Write Reel opener script for [skincare routine] using trend challenge format and text overlay idea.
    • Generate Reel hook for [business tips] with bold statement and quick demo promise.
    • Create engaging Reel starter for [cooking hack] targeting busy parents with humor twist.

    Use these Story templates for daily interaction. Layer polls or questions for boosts.

    • Design Instagram Story template for [product launch] with swipe-up CTA and 3 sticker ideas.
    • Build a Q&A Story prompt for [coach] audience with follow-up engagement hooks.
    • Generate behind-the-scenes Story series for [brand] with poll and highlight save prompt.

    TikTok Viral Content Prompts

    TikTok’s algorithm favors bold hooks in first 3 seconds. These prompts engineer native viral content for 15-60 second formats. Integrate trending audio and text overlays for max reach.

    Lead with problem-solution structures. Add on-screen text for silent viewers. Recommend sounds based on niche trends.

    • Create 15-second TikTok script for [niche] with problem-solution hook, 3 text overlays, and trending sound recommendation.
    • Write 30-second viral hook script for [dance trend] adaptation in [fitness niche], include 4 overlays and duet idea.
    • Generate TikTok script for [life hack] using first-person storytelling, 2 text pops, and popular audio suggestion.
    • Draft 20-second challenge script for [beauty tutorial] with transformation hook, overlay steps, and sound match.
    • Produce quick-tip TikTok for [product demo] with shock opener, 3 bold texts, and viral sound prompt.
    • Craft duet-style script for [comedy skit] reacting to trend, add reaction overlays and audio layer.
    • Build 45-second educational TikTok for [tech review] with myth-bust hook, timed texts, and trending beat.
    • Write storytelling arc script for [pet content] in 25 seconds, 4 fun overlays, sound recommendation.
    • Create hook-heavy script for [motivation] niche, under 18 seconds, with punchy texts and hype audio.
    • Generate ASMR-style TikTok prompt for [relaxation] with sensory hook, subtle overlays, and chill sound.

    Test scripts with content optimization tweaks. Analyze performance analysis for refinements. This fuels your marketing funnel.

    LinkedIn B2B Strategies

    LinkedIn converts when you solve C-suite pain points. These prompts position you as the industry authority. Aim for 300-500 characters in posts for optimal engagement.

    Craft thought leadership around metrics and insights. Use carousels for breakdowns. Threads build narrative depth.

    • Write LinkedIn post sharing [metric improvement] case study for VP of Sales targeting SaaS founders.
    • Create case study post for [B2B SaaS] tool reducing churn, with key stat callout and discussion question.
    • Generate success story LinkedIn update for [marketing automation], highlight ROI lift for CMOs.

    Tackle pain point threads to spark conversations. Number steps for scannability.

    • Draft 5-part LinkedIn thread on [sales pipeline leaks] for CROs, end with solution teaser.
    • Write pain-focused thread for [lead gen struggles] targeting B2B marketers, include tactic previews.
    • Build thread breaking down [team scalability issues] for founders, with expert tips.

    Use carousel breakdowns for visual strategies like copywriting. Start comments to amplify reach and ROI.

    • Design LinkedIn carousel prompt for [buyer journey mapping], 6 slides with examples.
    • Create carousel post dissecting [PPC campaign pitfalls] for advertisers.
    • Write comment starter for [industry trend] debates, positioning as thought leader.
    • Generate engagement comment prompt for [NPS feedback] analysis threads.

    Align with content calendar for consistency. Track ROI and CTR via analytics. Elevate your B2B presence.

    Content Creation Mastery

    Stop staring at blank screens. These plug-and-play templates generate complete social assets in seconds using AI prompts. They cover the full content stack: copy, visuals, and CTAs.

    Cross-platform compatibility means simple tweaks for Instagram, LinkedIn, or Facebook. Use AI prompts in ChatGPT or Claude to produce ready-to-post content. This streamlines social media marketing workflows.

    Focus on prompt templates for captions, images, reels, stories, and carousels. Related insight: Creating a Viral Social Media Techniques Checklist via AI Logic. Add platform-specific adjustments like emoji for Instagram or professional tones for LinkedIn posts. Experts recommend testing variations for best performance.

    Integrate content optimization by including customer personas and buyer journey stages. These tools replace agency dependency, boosting your productivity tool arsenal for consistent posting.

    Caption & Hashtag Generators

    Great captions convert browsers to buyers. These generators craft scroll-stopping copy plus performance hashtags. Use 8 templates for hooks, storytelling, and testimonials.

    Hooks include question, bold claim, or curiosity styles. For example, prompt: “Generate 5 Instagram captions for [offer] targeting [persona] with emoji, CTA, and 12 hashtags.” This delivers complete, testable copy.

    Follow the hashtag formula: 3 branded, 5 niche, 4 broad. Mix in prompt engineering for personalization, like adding B2B SaaS angles. Test on platforms to refine engagement.

    • Question hook: Sparks curiosity about pain points.
    • Bold claim: Positions your offer as the solution.
    • Storytelling: Builds emotional connection.
    • Testimonials: Leverages social proof.

    Visual & Reel Prompt Templates

    AI image generators need specific prompting. These templates create pro-level visuals that match your brand. Find 10 Midjourney or DALL-E prompts with style references.

    Specify aesthetics like “clean SaaS aesthetic like Notion” for graphics. Include negative prompts to avoid common fails, such as blurry edges or mismatched colors. This ensures brand-aligned outputs.

    For reels, use scene-by-scene breakdowns for AI video tools. Prompt example: “Create a 15-second reel script: scene 1 hook, scene 2 problem, scene 3 solution, with upbeat music and text overlays.” Adapt for Instagram or LinkedIn.

    Combine with content calendar planning. These generative AI prompts speed up visual creation, supporting advertising visuals for Facebook ads or Google Ads.

    Story & Carousel Creators

    Stories drive 24-hour urgency. Carousels boost dwell time. Master both with these sequence templates.

    Story stacks follow 5-slide sequences: hook, problem, solution, proof, CTA. Use swipe-file examples to prompt full stacks in one go. Add urgency with countdown stickers.

    Carousel frameworks use Problem-Solution-Proof-CTA across 3 slides. Prompt for variations targeting personas, like “B2B SaaS carousel for lead gen, 4 slides with stats visuals.” This fits Instagram or LinkedIn posts.

    Enhance with prompt library best practices. Track performance via analytics for ROI tweaks. These tools optimize the marketing funnel from awareness to conversion.

    Audience Targeting & Engagement

    Generic content gets ghosted. Hyper-targeted messaging built on deep audience insights drives real engagement. Shift from spray-and-pray tactics to sniper precision using AI prompts for persona development and 1:1-feeling automation.

    Start with audience research prompts to uncover buyer journeys and preferences. These tools refine your marketing funnel, ensuring content creation aligns with real user needs. Social media posts, email marketing, and PPC campaigns gain traction when personalized this way.

    Integrate insights into campaign planning and content calendars. AI handles personalization at scale, boosting interactions on platforms like Instagram and LinkedIn. Focus on workflows that turn data into actionable prompt templates for consistent results.

    Track performance with analytics prompts for ROI, CTR, and CPA metrics. This approach builds trust through relevant advertising and content optimization, making every interaction feel custom-tailored.

    Persona Building Prompts

    Your ICP isn’t ‘everyone’. These prompts build detailed customer personas that reveal exactly what content converts. Use the 5-step generator for demographics, psychographics, pain points, objections, and content preferences.

    Follow this structured process with generative AI like ChatGPT or Claude. Input specifics to generate personas for B2B SaaS audiences. Example prompt: ‘Build B2B persona for SaaS CMOs struggling with lead generation. Include daily workflow, preferred content formats, and top 3 objections.’

    • Step 1: Define demographics like age, role, and industry.
    • Step 2: Map psychographics such as motivations and values.
    • Step 3: List pain points tied to buyer journey stages.
    • Step 4: Outline common objections in sales conversations.
    • Step 5: Specify content preferences like blog posts or LinkedIn videos.

    Output as a downloadable template for your prompt library. Reuse for SEO, keyword research, and ad copy creation. This refines prompt engineering for marketing workflows and productivity tools like EverWorker.

    DM Response & Comment Automation

    Scale personalization engagement without the time suck. AI handles conversations while you focus on closing. Use tone-matching templates for objections, questions, and compliments on Instagram DMs or Facebook comments.

    Craft prompts for copywriting that maintain friendly brand voice. Example: ‘Respond to Instagram DM: [customer message] maintaining friendly brand voice with clear next step.’ Include escalation rules like ‘if mentions budget, send pricing Calendly.’

    Build automation for social media marketing with these best practices. Match responses to NPS feedback patterns and buyer journey stages. This supports performance analysis for higher engagement in Google Ads or LinkedIn posts.

    Integrate into workflows for content calendar management and personalization. Prompts ensure consistent technical SEO and landing pages alignment. Experts recommend testing variations to optimize for real-world interactions.

    Campaign Planning & Scheduling

    Fragmented posting equals zero momentum. These AI prompts build cohesive campaigns that compound over time. They create end-to-end infrastructure from strategy to analysis.

    Start with campaign planning prompts that outline goals, audience research, and buyer journey stages. Integrate seamlessly with schedulers like Buffer, Later, or native apps. This ensures consistent posting without manual hassle.

    Move to content creation and optimization workflows. Prompts generate pillar content, cluster strategies, and cross-platform synergy. Track performance with built-in analytics prompts for real-time adjustments.

    Experts recommend using these for social media marketing and PPC advertising. They handle TOFU, MOFU, BOFU funnels, turning scattered efforts into momentum-building sequences. Recycle high-performers to boost ROI effortlessly.

    Full Campaign Blueprints

    Stop winging it. Generate 30-day campaign plans mapping content to buyer journey stages in minutes. These plug-and-play blueprint prompts cover TOFU, MOFU, BOFU comprehensively.

    Input your customer personas and goals, then receive a full content calendar, posting cadence, and synergy across Instagram, LinkedIn, and more. Prompts include pillar content ideas plus cluster strategies for SEO and engagement.

    For example, a prompt might output: “Week 1 TOFU: Educational LinkedIn posts on pain points. Week 2 MOFU: Case studies with email nurture sequences.” Adapt for B2B SaaS or e-commerce. This streamlines prompt engineering for marketing funnels.

    Combine with keyword research prompts for organic reach. Outputs ensure balanced coverage, from blog posts to PPC campaigns. Build campaigns that drive traffic and conversions predictably.

    Analytics & Optimization Prompts

    Data without insights equals useless. These prompts turn raw analytics into actionable growth levers. Focus on platform-specific analysis for Instagram Insights or LinkedIn Analytics.

    Use A/B test analyzers to compare CTR, CPA, and engagement. Content recyclers suggest repurposing top performers into new formats. Example prompt: “Analyze these Instagram metrics: [paste data]. Recommend top 3 optimizations and repurposing opportunities.”

    Optimize for content optimization across channels. Prompts evaluate ROI from Google Ads or Facebook Ads, then propose tweaks like ad copy refinements or landing pages personalization. Integrate NPS feedback for audience insights.

    Apply best practices for performance analysis. Turn metrics into workflows that boost productivity. Recycle winners into fresh Instagram Reels or LinkedIn posts for sustained growth.

    Frequently Asked Questions

    What is the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency?

    The Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency is a comprehensive resource packed with AI prompts designed to handle all aspects of social media marketing. It empowers users to generate high-quality content, strategies, and campaigns using AI tools like ChatGPT and Claude, eliminating the need for expensive agencies.

    How does the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency work?

    This workbook provides ready-to-use AI prompts categorized by social media tasks such as content creation, audience engagement, ad optimization, and analytics. Simply copy-paste the prompts into your preferred AI platform, customize as needed, and produce professional results instantly, saving time and costs compared to hiring an agency.

    Who is the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency designed for?

    It’s ideal for small business owners, solopreneurs, marketers, CMOs, VPs of Sales, and agencies like EverWorker looking to scale efficiently. Whether you’re a beginner or experienced professional, the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency equips you with agency-level tools without the hefty price tag.

    What benefits does the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency offer?

    Key benefits include cost savings by replacing agency fees, faster content production, consistent branding across LinkedIn, Instagram, Facebook, Twitter, Threads, X, Google and other platforms, data-driven B2B strategies via AI insights integrated with CRM, SaaS, SEO, PPC, and JSON-LD, and full control over your marketing. The Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency turns AI into your personal marketing team.

    Can the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency be used for all social media platforms?

    Yes, it covers major platforms like Instagram, Facebook, Twitter (X), LinkedIn, TikTok, and YouTube. The prompts in the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency are platform-specific and adaptable, ensuring tailored content that maximizes engagement on each channel.

    Is there support or updates for the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency?

    The workbook includes guides on prompt engineering, examples, and templates. Many versions offer ongoing updates to keep prompts aligned with evolving AI models and social media trends, making the Social Media Marketing Workbook: The AI Prompt Library That Replaces Your Agency a future-proof investment.

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